THE STRATEGYNEXT SERIES
The StrategyNext for CMOs Series’ is the region’s leading event for CMO’s and MarTech Decision makers to connect with their peers and the content which will re-shape how technology is managed within their business.
Technology is the engine room of the modern day business. For the CMO, it is critical that innovation intersects business culture, and organisations can understand place themselves in a position to take advantage of new ideas.
The StrategyNext series is different: short sessions, intimate discussions, presented in a collaborative format. Attendees are encouraged to connect and ask questions throughout the day.
We look forward to hosting you at StrategyNext for CMOs Sydney 2018. Take a look at the agenda and our list of industry-leading presenters. If you have any feedback we would love to hear it: info@innovatusmedia.com.au.
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4
cities
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32
speakers
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600
attendees
SPEAKERS
Jenny Williams, Compare the Market
CMO
Adrian Letchford, Airtakser
Senior Data Scientist
Leisa Bacon, ABC
CMO
Camilla Cooke, Xinja
CMO
Mark Jensen, Western Sydney Wanderers FC
Head of Marketing
Kylie De Courteney, Service NSW
Chief Customer Officer
Rachna Gandhi, Suncorp
EGM Customer & Digital
Matthew Egan, Innovatus Media
Editorial Director
Jennifer Scott, Former ANZ
Former GM Digital
ADVISORY PANEL
Real insights delivered in an interactive, discussion-based approach. The selection of speakers for CMO Sydney include:
Jason Juma-Ross, Facebook
Head of Tech, Entertainment & Connectivity
Leisa Bacon, ABC
CMO
Rich McPharlin, Stan.
Head of Digital
Fiona Docherty, UNSW
CMO
Karen Ganschow, NAB
GM Consumer Marketing and Customer Strategy
Andrew Knott, NAB
CMO
Agenda
29th
November
Thursday
REGISTRATION
8:30AM - 9:00AM
MC Introduction
9:00AM - 9:10AM
Talking to Our Customers: The Strategies Building Customer Dialogue
9:10AM - 9:35AM
How to make AI a thing
9:35AM - 9:55AM
The Art of Storytelling: Building a Modern Narrative
9:55AM - 10:25AM
Is Personalisation a Thing?
10:25AM - 10:50AM
Morning Tea
10:50AM - 11:20AM
The Science of Storytelling
11:20AM - 11:50AM
Is Digital a Thing?
11:50AM - 12:15PM
Owning Your Brand in 2019
12:15PM - 12:40PM
Networking Lunch & Drinks
12:40PM - 1:30PM
EVENT SPONSORS
Contact
Have a question? Feel free to reach out below and one of our staff will be in contact.